The Heisman Trust’s partnership with Nissan continues for an 11th season as the 2016 edition of the Nissan Heisman House makes its debut.
The campaign stars 14 Heisman Trophy winners in a series of TV spots airing on ESPN beginning Sept. 1 and running throughout the season. It gives fans a glimpse of what it might be like if the winners of football’s highest individual honor — the Heisman Trophy — lived together under one roof.
Nissan and ESPN introduced the latest Heisman House cast with an epic, one-take style 90-second video titled “Welcome to the House,” in which newbie Derrick Henry flies his drone through the House catching the other Heisman winners in unguarded moments.
Check out the video below:
New additions to the fictional fraternity this year include: Derrick Henry, Tim Tebow and Danny Wuerffel. They join returning House members: Marcus Mariota, Mark Ingram, Carson Palmer, Matt Leinart, Tim Brown, Tony Dorsett, Eddie George, Charlie Ward, Doug Flutie, George Rogers and Herschel Walker.
“Each year we take our partnership with the Heisman Trust’s outstanding charity efforts to a new level, and we continue to enjoy the opportunity to entertain fans with our Heisman House campaign,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. “This year’s great cast of roommates will not disappoint and there are a number of surprises in store as we let them loose to showcase their talents, both as the top football players of their eras and as winning performers and media personalities today.”
Central to the Heisman House campaign is the online platform, NissanHeismanHouse.com, where fans can cast their votes for the next Heisman Trophy winner, watch for upcoming game-day stops of the Heisman House Tour, and see behind-the-scenes footage filmed during the campaign production.
There is also a robust social campaign this year, including weekly thumb wars of high profile match-ups narrated by SportsCenter anchor, Neil Everett, and other content relevant to college football fans. In addition, there are print ads, radio ads and an interactive website that houses shareable online videos.
|2016 Nissan Heisman House Roster|
|Eddie George||Ohio State||1995|
|Charlie Ward||Florida State||1993|
|Tim Brown||Notre Dame||1987|
|Doug Flutie||Boston College||1984|
|George Rogers||South Carolina||1980|