Heisman Partners with Acceptance Insurance


Community-driven Acceptance Insurance to serve as the presenting sponsor of the Heisman High School Scholarship program

NEW YORK (Sept. 17, 2020)—The Heisman Trophy Trust and Acceptance Insurance, a leading provider of personal automobile insurance and other related products, today announced a new partnership between the two organizations to recognize high school student-athletes throughout the country for their academic and athletic achievements as well as their community service. As part of the partnership, Acceptance Insurance will serve as the presenting sponsor of the Heisman High School Scholarship program.

The Heisman High School Scholarship program extends the Heisman prestige to the nation’s most esteemed high school seniors by celebrating and rewarding outstanding male and female scholar-athletes who understand that the most important victories happen not only on the field but also in their schools and communities.

“We were deeply impressed with the long-standing community relationships that Acceptance Insurance has built during their more than 50 years in business, making them a perfect fit for presenting sponsor,” said Michael Comerford, Heisman Trust President. “We are pleased to welcome Acceptance into the Heisman family and look forward to working alongside them for years to come to recognize incredible high school scholar-athletes around the country.”

The Heisman High School Scholarship program honors the nation’s most accomplished, community-minded high school senior athletes. By inviting students from schools across the country to share their stories of leadership and impact, the program aims to inspire all students to harness their potential, push their limits, and use their talents not only to advance their own futures but to improve the communities and world around them. Over the past 26 years, the program has honored more than 600,000 of the nation’s most esteemed high school seniors and provided over a million dollars in college scholarships to students throughout the United States.

In conjunction with this prestigious partnership, Acceptance Insurance simultaneously unveiled the Acceptance Pledge, a movement outlining and promoting a way for people to find common ground, listen and understand each other.

“We’re incredibly proud to directly support exemplary high school athletes around the country with the Heisman High School Scholarship, as well as to have the ability to reach thousands of other students and families with the Acceptance Pledge,” said Larry Willeford, President and COO of Acceptance Insurance. “Giving back to the communities we live and work in is part of our mission at Acceptance Insurance and this partnership allows us to have a nationwide impact. The Acceptance Pledge is an exciting part of our collaboration with the Heisman team and is the beginning of a movement we hope will inspire positive change.”

“While competition can be healthy, cooperation is our real super-power. The Acceptance Pledge, coupled with the Heisman partnership, is part of Acceptance Insurance’s ongoing commitment to creating and cultivating a culture of giving back,” added Willeford.

The 2020 application for The Heisman High School Scholarship program presented by Acceptance Insurance is currently open. All High School students graduating as part of the class of 2021 are encouraged to apply. Applicants will have the chance to win up to a $5,000 college scholarship along with the possibility of attending and being highlighted during the ESPN televised Heisman Trophy Presentation Ceremony. Community-minded scholar-athletes can learn more and apply at https://heismanscholarship.com.

The deal between The Heisman Trust and Acceptance Insurance was brokered and negotiated by Paddle Agency, Heisman Trophy Trust’s sponsorship agency of record.






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