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SIRIUS College Sports Radio To Broadcast Live From Award Ceremony
Dec. 9, 2004
Click Here For Live Broadcast By SIRIUS College Sports Radio NEW YORK - SIRIUS Satellite Radio (NASDAQ: SIRI) today announced that its SIRIUS College Sports Radio will bring fans the only live radio coverage of the 70th Heisman Memorial Trophy Awards Presentation on Saturday, December 11. The live, three-hour show begins at 7pm ET on SIRIUS Sports Action, channel 123, and SIRIUS will broadcast the first post-ceremony radio interview with the 2004 winner. The program will originate from the Hilton Hotel New York, the site of the ceremony, and will include interviews with the 2004 Heisman contenders, past Heisman winners, and other college football luminaries. Former Oklahoma and NFL running back Spencer Tillman and former Auburn Tigers head coach (and current ABC football analyst) Terry Bowden will host the exclusive SIRIUS Satellite Radio coverage.
The Heisman broadcast is part of the advertising, marketing and promotional association between SIRIUS and CSTV: College Sports Television, announced in August. In addition, CSTV's CollegeSports.com has launched the official website of the Heisman Trophy (www.heisman.com) which, along with CSTV's CollegeSports.com, will stream live audio of SIRIUS College Sports Radio's three-hour Heisman show Saturday. Heisman.com also features historical information, profiles of past Heisman winners, statistics and ticket information regarding the 2004 Heisman Memorial Trophy Award dinner on December 13. "The Heisman Memorial Trophy is the most prestigious and talked-about award in college sports, and we're excited to offer our passionate fans an all-access pass to the awards ceremony," said Scott Greenstein, SIRIUS President of Entertainment and Sports. "Through our association with CSTV, we are helping to change the landscape of sports radio coverage by bringing events like the Heisman to loyal listeners throughout the country." "Our partnership with CSTV and SIRIUS Satellite Radio will give college football fans greater access to the Heisman Trophy," said William J. Dockery, president of the Heisman Trophy Trust. "As the most anticipated sports award in America, the announcement of this year's Heisman winner can now be heard by more people than ever. We are pleased to have SIRIUS and CSTV as partners for the next several years." SIRIUS is also the Official Satellite Radio Partner of the NFL, featuring a programming package that brings subscribers nationwide live broadcasts of NFL games, as well as the Official Satellite Radio partner of 26 major colleges, making SIRIUS the destination for football. SIRIUS radios for the car and home are available at major retailers nationwide. For more information, go to www.sirius.com. |
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